Introducing Clara Tollefson – Social Media Intern
The world of computer-mediated communication is fresh and exciting as it changes every day and is constantly offering new approaches to social interaction, especially through the internet. Social networking sites like Facebook and Twitter are constantly increasing in popularity and are used by people all over the globe. In fact, according to Digital Buzz Blog, statistics from January 2012 showed that Facebook now has more than 800 million active users, and Twitter 100 million active users. Furthermore, over half of consumers report that they are more likely to recommend a brand after becoming a fan on Facebook. These statistics are proof that social media and business marketing can work hand-in-hand to promote and develop businesses on a whole new level.
As a new intern at Meadow Creek Business Center working in the social media and marketing field of the company, my job will be to put social networking to good use for Meadow Creek and their customers. I am fascinated by the real-time connections made through social networking and curious to explore the ways businesses can utilize this phenomenon to increase their potential for success. My personal goals in this position will be to gain real world experience in social media and marketing, increase my knowledge and credibility in the workplace to prepare for a career in the future, and to use my creativity and social networking experience to benefit Meadow Creek Business Center in their quest to help businesses grow. Goals that I see for the company specifically are to promote and get the word out about Meadow Creek and their new up and coming social media product, continue to familiarize others with social media marketing trends, and to show businesses the many ways that social media marketing can help them progress when used correctly.
As you can probably tell by my post thus far, with its structured format and formal tone, I am a college student. Only three days ago I finished my last two course finals and ended my sophomore year at the University of Puget Sound (UPS). I am majoring in Communication Studies, minoring in Studio Art, and therefore receiving the well-rounded education that liberal arts schools like UPS hope to offer (although I intend to stick to the communications field for my career path). Outside of academics, I am involved in the Repertory Dance Group at UPS, and recently became a member of the Pi Beta Phi fraternity. I will also be studying abroad in London during the spring semester next school year, and can’t wait to travel and experience all that Europe has to offer. That’s just a little about myself, I will most likely continue to write blog posts over the summer, and hopefully as I progress into summer mode my posts will become less scholarly and more entertaining!
To conclude, here are some things I have thought about, discovered, and found interesting or inspiring in my research on day one at the office:
- What are the differences between social networking, and social networking for businesses? What are the rules of proper social media marketing etiquette for businesses?
- Strategies to make social media work for a business:?
- Branding: who is the target audience? What is our message? How will we present the message effectively using image and content?
- Facebook:
- Company philosophy on info page
- Personalization and introducing employees
- Create customer community
- Responsiveness to each individual
- Corresponding links with posts
- Variety in posts – smart balance of content
- How do we ease in social media to those who are not familiar with social media, are afraid to try social media, and those who simply do not have the time to use social media while running a business?
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