Product Corporate strategy would typically define in some reasonably broad parameter product and place. Unless you’re in a web based business or a web substitute (more on that later) there…
Fundamentals of Company Strategy The foundation of any marketing strategy has got to be a company strategy that defines the parameters of the business that you’re in. Among other things,…
The internet has not changed the fundamentals of marketing. The internet has not created a new “silver bullet” of marketing, but introduced many new considerations and an enormous number of…
Small businesses rank their Marketing and Innovation lowest in a recent survey of the components of their competitive health. This is not surprising given the confusion generated by the proliferation…
I recently published an article, “Facebook and Twitter are Stupid”, with the intent of drawing out people’s concerns regarding the use of social media as a serious tool in marketing….
Nov 15 2011
Audrey Slade gave a great presentation on networking/connecting and social media today at Meadow Creek’s Tenant Talks brown bag lunch session. There was a great discussion on connecting with people,…
Mobile computing is the new growth engine for computing devices and is the hottest thing in online promotion. If you aren’t prepared to leverage this phenomonon, it’s time to get…
I have invested a considerable amount of time in social media. I’m not an expert by any means, but I have written dozens of articles made countless posts attended and…
Social media web sites have provided a non-threatening environment to aspiring entrepreneurs to gain encouragement, education, camaraderie and networking opportunities not previously available. Forums, events, articles and other online as…