In a world of technology, people are either on their desktop computer, laptops, or mobile devices. Many retailers need to keep up with the trend of where most of their…
I ran across an obituary for my childhood best friend yesterday. I had known of his death, but saw it again and a comment that as a radiologist, he had…
May 21 2012
70% of small and medium sized businesses are using Facebook for marketing. 58% use LinkedIn and 40% use Twitter to market their products and services. Do you? Social media has…
Building a marketing campaign that is sure to be effective and accomplish your goals is not that hard if you follow some very easy steps along the way. A killer…
Promotion is where the vast majority of change has taken place. The change in promotion is at least equal to the change brought on by the advent of printing, mail,…
Place has most certainly changed and extraordinarily so. Marketing strategy decisions regarding Type/Location of Stores must now include a company website with e-commerce capability. There was once the dominance of…
Other than the obvious change in cost structure in some web-based distribution models, pricing fundamentals too, have not changed. Price is set to maximize profitability in concert with corporate strategy…
Product Corporate strategy would typically define in some reasonably broad parameter product and place. Unless you’re in a web based business or a web substitute (more on that later) there…
Fundamentals of Company Strategy The foundation of any marketing strategy has got to be a company strategy that defines the parameters of the business that you’re in. Among other things,…
The internet has not changed the fundamentals of marketing. The internet has not created a new “silver bullet” of marketing, but introduced many new considerations and an enormous number of…