Sometimes eliminating what something is not helps provide clarity to what in fact it is. Such is the case with marketing. So much has changed in the landscape of marketing…
Place has most certainly changed and extraordinarily so. Marketing strategy decisions regarding Type/Location of Stores must now include a company website with e-commerce capability. There was once the dominance of…
Other than the obvious change in cost structure in some web-based distribution models, pricing fundamentals too, have not changed. Price is set to maximize profitability in concert with corporate strategy…
Product Corporate strategy would typically define in some reasonably broad parameter product and place. Unless you’re in a web based business or a web substitute (more on that later) there…
Fundamentals of Company Strategy The foundation of any marketing strategy has got to be a company strategy that defines the parameters of the business that you’re in. Among other things,…
The internet has not changed the fundamentals of marketing. The internet has not created a new “silver bullet” of marketing, but introduced many new considerations and an enormous number of…
Small businesses rank their Marketing and Innovation lowest in a recent survey of the components of their competitive health. This is not surprising given the confusion generated by the proliferation…
The Board of Directors of The Greater Issaquah Chamber of Commerce has elected Richard Gabel to be the Treaurer of the Chamber this coming year. As Treasurer he will be…
I recently published an article, “Facebook and Twitter are Stupid”, with the intent of drawing out people’s concerns regarding the use of social media as a serious tool in marketing….
Issaquah, Washington based American Mobile Power Systems (AMPS) is expanding its staff and has named Richard Gabel as Director of Marketing. At the same time AMPS also named Stephen Meldrum…